Have the best interests and wellbeing of all the children as the central focus, and provide an environment where players, coaches, umpires, officials and parents have an enjoyable experience.

Encourage and promote participation of all children in the YJFL region in club football through schools and Auskick centres.

Provide a well organised and structured football competition, including competitions which cater for the skill levels and development needs of all the children through grading of competitions. Provide opportunities for all players and umpires to develop their football skills and for the most talented players and umpires to develop and progress on the AFL pathway to the highest level they can achieve.

Support clubs to provide caring, safe, respectful and non-discriminating environments for their families that recognise the diversity of the region and encourage people from all ethnic groups to become involved with AFL football.

Provide resources and development opportunities to assist volunteer coaches, administrators and umpires in performing their roles, and encourage all volunteers to maintain the high standards of the YJFL.

Be viewed as a leader in community football in Victoria, and maintain cooperative working relationships with the AFL, AFL Victoria and other football leagues. Work with the AFL, local Councils, State Government and clubs to provide the best facilities and opportunities to grow AFL football.